The How To Blog
Image default
Business Entrepreneur Zone Marketing

You Can’t Market to Everyone

Here’s how a digital-first approach helps one company compete against some of the world’s biggest tech giants like Apple and Samsung. February 20, 202

Here’s how a digital-first approach helps one company compete against some of the world’s biggest tech giants like Apple and Samsung.

February 20, 2020 1 min read

Opinions expressed by Entrepreneur contributors are their own.

Chief Marketing Officer of OnePlus Kyle Kiang shares how he went from a customer to leading the company’s marketing efforts. Then, he discusses some of the lessons he learned while working for other billion-dollar brands like Gatorade and LG.

Kyle Kiang and The Playbook host David Meltzer chat about a range of topics including the benefits and drawbacks of a digital-first marketing approach, how to develop your employees as your company grows and why word of mouth can be an excellent driver of sales. The pair also discuss how OnePlus sets itself apart from competitors by focusing on the engagement of their customers and not just their sheer numbers.

Related: Why There’s Nothing More Valuable In Business Than Your Relationships

This article is from Entrepreneur.com

Source: SuccessDigest Online

Source: http://internewscast.com/

Related posts

Best Reporting Tools for Digital Marketers in 2020: How to Choose the Best Option for Your Project

DevPlus Ng

What You Need To Know About Whoopi Goldberg’s Cannabis Ventures

DevPlus Ng

4 Ways to Know If You’re Treating Your Company Like a Hobby or Like a Business

DevPlus Ng

Leave a Comment