Ok, ok… this section is a bit self-serving being that I operate a content creation agency. But, it should be helpful for you when creating long-lasting relationships with your writers.
We get A LOT of clients that try to micromanage us through their content templates in an attempt to get us to create the exact vision that they have in mind.
We once had a client that provided us with a 46-page content template for a single 1000-word article!
Their templates become so detailed that they may have well just written the article on their own.
Let me explain why micromanaging doesn’t work.
Besides being counter-productive to your goal of scaling content production, you will never be able to get a writer to see the exact vision you have in your mind.
If you already have a predefined vision of what you expect to see in the article down to the sentence level, you absolutely should be writing the article yourself.
You need to leave room for the writers personal writing style. By trying to get them to write in the same way that you would, you’re essentially masking the writer’s inherent talents and forcing them to be something they’re not.
SEO content site owners do not have the full picture in regards to how Google evaluates content in their ranking algorithm.
Instead, we use the best practices available to us and run tests to see what works best in our vertical.
Knowing this, we all need to give writers a little more breathing room. As long as the article follows SEO best practices, you’re in good shape.
If you feel the need to be extremely specific about your expectations, the way to get the best results is to provide the writer with multiple examples of existing articles that exhibit what you’re seeking from the article they are creating for you.
You can even point out specific sections in those example articles and explain why you like them or why they’re important.
Try it out. I bet you’ll be surprised at the result!