Content marketing is a process of marketing used to create and distribute relevant, informative, and share-worthy content to gain and retain customers. Which then turns into revenue. Content marketing is the use of content to market your product or service to your desired audience. Conversion rate is the percentage of visitors to your website that are converted into leads and then into customers. The conversion rate is indicative of how well your business is doing. A high conversion rate is what businesses desire. Now we will discuss how to optimize content marketing to increase the conversion rate.
1. Use Customer Satisfaction Surveys
With regards to content, it is precarious. The quality and amount of substance matter. In any case, one thing that is much more significant is the idea of the substance. You may have composed a piece of excellent substance, yet will it reverberate with your crowd? Content promoting is just compelling when it is connecting with your intended interest group. If not there will be no change.
Presently the central issue is the manner by which to decide whether the substance will interface with the crowd or not. The appropriate response is straightforward. Ask the clients. Truly, what preferred approach to know over asking them. You can ask the clients what they need and dependent on that you can make the convincing substance. Again how would I get criticism from clients? It tends to be perplexing. With so numerous decisions, the entire interaction can be overpowering. The most ideal decision is consumer loyalty reviews. Through criticism reviews, you become more acquainted with what your clients need? The most common ways to obtain customer feedback are:
2. Send Follow-Up Emails
A follow-up email is one of the simplest yet highly effective ways to get customer feedback. Follow-up emails are sent after a customer buys a product or uses any of your services. This can also be used to distribute newsletters, vouchers, the latest news, and other news about your business.
With more users than any other method, social media provides a wide audience for your business. You can communicate with all sorts of demographics. You have access to a wide range of audiences so you can collect an extensive amount of data.
4. Insert Persuasive CTAs
When someone visits your website, the goal is to gain a conversion. CTAs play a vital role in engaging customers to do that. In order to make customers take action, you have to convince them. The best way is CTAs. (call-to-actions). The CTA is designed to attract people and make them inclined to take action. Whether you want them to sign up, buy something, subscribe to anything, or watch a video. CTAs are the part of your content that forces them to do it. Therefore it is important that you optimize your CTAs. You focus on catchy taglines, persuasive language, and appealing design to catch the attention of your customer. There are several key points to keep in mind when optimizing CTAs. let’s discuss some of them.
5. Be Concise
CTAs should be brief yet effective. Long and wordy CTAs are a mood killer. The thumb rule is to not go over four words. So CTAs should be short, sweet, and to-the-point. Some common examples of CTAs are “Join Now”, “Call Us”, and “Buy Now”.
6. Have an Appealing Design
Looks do matter, especially when you are attempting to optimize content marketing. At least in this case. If you design your CTAs well, they can catch the user’s attention at first glance. One more thing is to make them responsive. Most people use their mobile phones for shopping and browsing. So it’s crucial to have a mobile-friendly design.
7. Create Urgency
Creating scarcity is highly effective in catching the attention of the user. A sense of urgency can compel users to perform the action you want them to. There are different ways to create compelling CTAs.
- Having time frame in the CTAs: “right now” or “get today”
- Using words that emphasize on opportunistic aspect: “limited edition” or “Sale ends in two days”
- Adding timer or countdown to the end of an offer or sale
8. Optimize Content for Purchase-Oriented Keywords
When you write any content the end goal is to gain conversion. When someone visits your website the intention is clear. They are looking for something. If you are smart enough to provide that “something”, then you will succeed. If you want your leads to convert into customers then optimize your content for purchase-oriented keywords. You give them what they want. This will encourage them to purchase.
9. Use Long-Tail Keywords
Long-tail keywords are specific, long, and concise. Long-Tail keywords are purchase oriented. As people who search with long-tail keywords are 2.5 times more likely to buy. With long-tail keywords, the intent is clear and normally contains converting phrases or words.
10. Use Trigger Words
Trigger words can be the last push needed to convert leads into conversions. Trigger words like “now”, “free”, “limited”, and “brand-new”. These words can encourage customers to proceed to purchase who are already interested.
11. Optimize Your SERP snippets
Snippets can be a highly effective way to bring potential customers to your website. Optimize snippets according to customers. Use keywords that catch the attention of your customers. This way you can attract the attention of your customers right from the start.
The Bottom Line
Creating conversion-oriented writing can be difficult at times. If you want more customers, high conversion rates and loyal customers then don’t just write content. Create content that resonates with your audience. To obtain maximum results, try different keywords. Use A/B testing to determine what is best for you. This will help you create an ever-growing system to get more customers. So use these tips and methods to gain new customers. Once you start to optimize content marketing by writing conversion-oriented content, customers won’t be too far.
Source: Small Business Bon Fire